| ASIN | 0070522359 |
| Publisher | McGraw Hill; 1st edition (June 1, 1996) |
| Language | English |
| Paperback | 208 pages |
| ISBN-10 | 9780070522350 |
| ISBN-13 | 978-0070522350 |
| Item Weight | 12.8 ounces |
| Dimensions | 7.38 x 0.5 x 9.25 inches |
| Best Sellers Rank | #262,516 in Books (See Top 100 in Books) #212 in Advertising (Books) #534 in Sales & Selling (Books) #724 in Marketing (Books) |
| Customer Reviews | 4.6 out of 5 stars 497Reviews |